Facebook ads for lawyers that reach the right people.
Meta is not search. Nobody is looking for a lawyer when the ad appears. The scroll is passive, and the creative has to earn the stop.
We build Facebook and Instagram campaigns around one practice area, one city and one next step. The creative is the audience filter, and the tracking loop sends signed-case data back to Meta so the algorithm learns what a good case looks like.
A practice built around law firms
- 100%
- Legal sector focus
- 2
- Disciplines: marketing and legal engineering
- 6
- Years in legal marketing
The creative is the targeting
Interest targeting is no longer the lever. Meta reads the ad and finds people who respond to it. A generic ad finds generic leads. A specific ad about a car accident settlement repels the wrong people and attracts the right ones.
What the campaigns include
Hook, retain, reward
A visual or text hook that stops the scroll, a retain section that holds attention, and a reward that gives the viewer a clear next step.
Broad targeting, diverse creative
One or two broad ad sets and multiple creative concepts, so Meta can find the audience instead of us guessing at interests.
Signed-case tracking
An external ID links the lead to the CRM, and the Conversions API sends qualified-lead and signed-retainer events back to Meta.
Conditional intake
A form that asks the knockout questions first, routes the qualified lead to a calendar, and filters out the cases the firm does not take.
How the campaigns run
Offer and audience
We define the practice area, the city and the action you want. The offer has to be something a client can act on without feeling solicited.
Creative lab
We write and design several concepts using the hook, retain, reward framework. The concepts are deliberately different, not three versions of the same video.
Build and track
We build the campaign, set the pixel and Conversions API, and connect the conditional intake form to the CRM.
Scale and optimize
We review lead quality weekly, watch frequency and relevance diagnostics, and raise the budget by 20% every 3 to 5 days once the cost per signed case holds.
Other services for law firms
Law firm website development built around practice areas, speed and a clear next step.
Website Development
Law firm SEO for the searches that bring clients.
SEO
Paid search for people already looking for a lawyer.
Google Ads
Client portals and practice systems that cut the admin behind each matter.
Legal Engineering
One monthly report that ties ad spend to inquiries and signed cases.
Reporting and Analytics
Results that matter
Every month you see the numbers that decide whether the spend was worth it: inquiries and signed cases, next to the rankings and traffic that produced them.
Results
- Average increase in qualified leads in year one
- 340%
- Average return on marketing spend
- 2.4X
- Hours saved per week through automation
- 15
- Years in legal CRM and case management integration
- 3+
Cities we serve
We work with firms in Lahore, Karachi, and Islamabad. Each city page explains the local court map and how clients search there.
Lahore has the largest bar in Asia and a court system split by sub-division. We build around the areas and courts your clients use.
Karachi runs four district court systems. We build around district-level search and WhatsApp-first intake.
Islamabad splits East and West and adds federal and specialized forums. We build around the sectors and courts your clients use.
What clients say about our team
Frequently Asked Questions
The answers below cover creative, targeting, tracking and compliance. If yours is not here, call +92-324-690-6406 or email ask@timetechlaw.com.
They can, when the offer and the creative match the practice area and the city. Meta is better at keeping a firm visible and reaching people who may need a lawyer later than at capturing an urgent search.
It works best alongside search. Meta opens the case, Google captures the moment the client starts looking, and the intake system closes it.
Find out what your inquiries are costing you
Book a free 20-minute call. Before the call, we review your website and your intake process. Then we tell you where the inquiries are going and what we would fix first.
No obligation. If we are not the right fit, we will say so.