Google Ads for law firms, optimized for signed cases.
Most legal Google Ads accounts are built to collect form fills. Google finds more form fillers. The account looks busy, and the signed cases do not follow.
We build the account around the signed retainer: campaigns by practice area, tight match types, a weekly search terms audit, and offline conversion values from your CRM. The bidding chases cases, not clicks.
A practice built around law firms
- 100%
- Legal sector focus
- 2
- Disciplines: marketing and legal engineering
- 6
- Years in legal marketing
Where legal Google Ads budgets leak
Legal clicks are expensive. Three settings decide whether the budget reaches a client or disappears: the location setting, the match type, and the conversion you send back to Google. Each one is covered in the questions below.
What the account includes
Campaigns by practice area
Separate campaigns and budgets for each practice area, and ad groups for sub-issues such as car accidents or motorcycle accidents. A motorcycle search never sees a general 'lawyer' ad.
Phrase and exact match
Tight keywords, a maximum cost per click, and a weekly search terms audit that adds 5 to 10 negatives. The account stops paying for job searches and free advice.
Landing pages that match the ad
A dedicated page per practice area, with the same promise as the ad above the fold, a short form, click-to-call, and a load time under 2.5 seconds.
Signed-case tracking
Forms and calls are tracked, the GCLID is stored with the lead in your CRM, and the signed-case value goes back to Google as an offline conversion.
How the account is built
Audit
We review the account, the search terms, the location setting, the landing pages and the tracking. The location setting comes first.
Build
Campaigns by practice area, ad groups by sub-issue, responsive search ads with 15 headlines and 4 descriptions, plus call, location and sitelink assets.
Track
Forms fire on the thank-you page. Calls are tracked at 60 seconds. The GCLID is stored with the lead, and the CRM sends qualified-lead, consultation and signed-case values back to Google.
Optimize
Search terms and negatives every week. Quality score and call details every week. Budget up by 20% every 3 to 5 days once the cost per signed case holds.
Other services for law firms
Law firm website development built around practice areas, speed and a clear next step.
Website Development
Law firm SEO for the searches that bring clients.
SEO
Facebook and Instagram campaigns that keep your firm visible between cases.
Meta Ads
Client portals and practice systems that cut the admin behind each matter.
Legal Engineering
One monthly report that ties ad spend to inquiries and signed cases.
Reporting and Analytics
Results that matter
Every month you see the numbers that decide whether the spend was worth it: inquiries and signed cases, next to the rankings and traffic that produced them.
Results
- Average increase in qualified leads in year one
- 340%
- Average return on marketing spend
- 2.4X
- Hours saved per week through automation
- 15
- Years in legal CRM and case management integration
- 3+
Cities we serve
We work with firms in Lahore, Karachi, and Islamabad. Each city page explains the local court map and how clients search there.
Lahore has the largest bar in Asia and a court system split by sub-division. We build around the areas and courts your clients use.
Karachi runs four district court systems. We build around district-level search and WhatsApp-first intake.
Islamabad splits East and West and adds federal and specialized forums. We build around the sectors and courts your clients use.
What clients say about our team
Frequently Asked Questions
The answers below cover the settings, the tracking and the compliance questions we hear most. If yours is not here, call +92-324-690-6406 or email ask@timetechlaw.com.
Enough to get 5 to 10 clicks a day in the practice areas you want. Below that, the data is too thin to judge a keyword or a landing page.
Divide the monthly budget by 30.4 for the daily budget. Start with one practice area and one city. Add the next practice area once the cost per signed case is clear.
Do not start at the minimum. If a click costs $10 and the daily budget is $10, you get one click a day, which is not enough to learn anything. Management starts at 30,000 PKR per month or 12% of the ad budget, whichever is higher.
Find out what your inquiries are costing you
Book a free 20-minute call. Before the call, we review your website and your intake process. Then we tell you where the inquiries are going and what we would fix first.
No obligation. If we are not the right fit, we will say so.